According to eMarketer, email marketing is 56% more effective than any other communication method, making it the most effective approach. Email marketing builds strong relationships with customers, keeps the brand in their minds, and helps the business grow by increasing engagement.
As a fintech business owner, sending an email campaign will help you communicate important updates, financial insights, and exclusive offers directly to your clients. It builds and nurtures relationships and promotes customer engagement.
Keep reading as we dig deeper into some key email marketing strategies that will help you market your fintech business effectively and drive more conversions!
Create a Mailing List
The first step in developing an effective email marketing plan is having a solid list of people interested in hearing from you. Before you start building your mailing list, identify the demographics, interests, and characteristics of individuals who would benefit the most from your fintech services.
Success in email marketing doesn’t depend on the size of your list; instead, what’s important is having the right individuals on your list; those who are genuinely interested in receiving your emails.
Also, make sure your mailing list is still relevant by periodically reviewing it. Remove subscribers that haven’t responded to your emails in a while. This increases the efficacy of your email campaigns by targeting people who are really interested in your financial services.
Personalize your emails
Customers expect a tailored experience from the brands they interact with. This is especially true for fintech businesses, who have to build audience trust as they handle sensitive financial data. Therefore, personalizing your emails can help you create a deeper relationship with your clients.
You can use the recipient’s name in the subject line of your emails or base the email’s content on their interests or past experiences with your business to customize your marketing. You can also use data and info about your customers to create emails that really matter to them. This way, your emails connect better with your readers because they are relevant.
Email marketing tools like PosterMyWall offer a wide variety of corporate email templates that are time-saving and convenient as you just have to edit or personalize the templates to align with your brand. With the added convenience of scheduling or direct sending, these tools let you connect with your audience, making the entire email marketing process more seamless and time-effective.
Segment your audience
The one-size-fits-all strategy is ineffective when it comes to email marketing. Instead, segment your audience into different groups based on specific characteristics or behaviors. You can divide them based on demographic factors such as age, gender, income, and location or categorize them according to their financial goals. For example, categorize individuals who are focused on long-term investments differently from those seeking short-term financial solutions.
If your fintech services cater to businesses, segment your audience based on industry or business type. You can also set up automated email campaigns for different segments. For instance, sending personalized onboarding emails to new users, or following up with tailored content based on recent transactions or account activities.
Making your emails work well is all about having strong calls-to-action (CTAs). These are the buttons or text that tell people what to do, like “Get Started” or “Learn More.” Good CTAs make more people click on your emails, which means more people might end up using your financial services. So, it’s really important to think about what words you use in your CTAs.
To improve your CTAs, consider experimenting with different formats. Some people respond better to buttons, while others may prefer simple text links. The words you choose also matter a lot.
Using action-oriented language can make your subscribers more eager to click. For instance, instead of a plain “Buy Now,” you might try “Grab Your Exclusive Deal Now” to drive more excitement!
A/B Test and Optimize
A/B testing is like trying out different versions of your emails, such as changing the email subject, pictures, or buttons, to see what people like more. You send different versions of your email to a small group and see which one gets more people to open, click, and take the desired action. This helps you figure out what works best for your audience.
Optimization means using what you learn from these tests to make your emails even better. If you find out that people like a certain subject line or image more, you can use that knowledge to improve your future emails. It’s like using smart changes based on what your audience likes to make sure your emails work even better for your business.
We hope that this blog will help you understand that email marketing is not that complicated if you follow the right strategies. Trust is crucial in the Fintech sector, and email marketing is a great method to interact, connect, and close deals with your audience. Just remember that your messaging needs to be relatable to maintain your audience’s interest!